{
  "docId": "019dd923-5e88-73ef-bd5d-f46ff198bcc8",
  "docSlug": "36acf8085928f478",
  "documentTitle": "2024 Outcompeting with AI in Process Industries",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 3,
  "pageCount": 29,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "timeline",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a nested timeline structure to show how sub-fields (ML, DL, GenAI) emerged from the broader field of AI.",
  "elementsJson": [
    "timeline_visual",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-f46ff198bcc8/3",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-f46ff198bcc8",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-f46ff198bcc8.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-f46ff198bcc8#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.92,
        "x": 0.04,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "Evolutionary timeline of AI technologies",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "90b40897-4599-4d76-abb2-f7d26ff48ee5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.25,
        "x": 0,
        "y": 0.35
      },
      "kind": "image",
      "text": "Robot hand pointing",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ba6dd057-e031-4306-8bec-bafd37bd543f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.15,
        "x": 0.55,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "2000's Deep Learning: Is a branch of Machine Learning that uses 'neural networks' to model real systems...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64c7c843-635a-4e5a-b5cd-4187c722c839",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.12,
        "x": 0.75,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "2020's Generative AI: are a branch of Deep Learning that uses Large Language Models that can learn patterns...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c36e6da-a594-4afe-b258-d7e207353a17",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.15,
        "x": 0.25,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "1970's Machine Learning: Is a major approach to achieve AI by teaching machines to learn relationships...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6dcdbae1-e9aa-4389-970b-96f76dc646c5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.15,
        "x": 0.04,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "1950's Artificial Intelligence: Is the broad field of developing machines that can replicate human behavior...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bfcd1470-6532-453e-9bde-3dc695043222",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.1,
        "x": 0.88,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "2026-2030+ Quantum Computing: is a new approach to calculation that uses principles of fundamental physics...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc9c5765-3959-4bee-b3de-c4091498637c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.75,
        "x": 0.04,
        "y": 0.04
      },
      "kind": "title",
      "text": "GenAI is the last evolutionary step in a long evolution of AI technologies",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b2fb2c9-b693-4cec-9ed4-9c0940df72a3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "f357780b-a7ae-4b2f-83b9-e0655261c729",
      "evidence": "Visual representation of chronological development of AI technologies",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 1,
      "beatId": "a6c8fd3b-1f2b-4ae3-bdeb-c19578cf4be8",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "The deck sets the stage with an overview of AI technologies and market sizing",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}