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  "documentTitle": "2025 Quantifying the GenAI opportunity",
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  "notes": "Uses an iceberg metaphor to distinguish between visible GenAI augmentation and submerged other AI/digital automation opportunities.",
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      "text": "Out of scope for this report: Tasks best automated by AI/digital technologies other than GenAI... Value that can be captured without GenAI...",
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      "text": "We quantify productivity gains by estimating freed-up time for knowledge workers using GenAI tools for different tasks, multiplied by their salary, assuming all time is reinvested into equally productive tasks.",
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      "text": "9% Low complexity; 39% Medium complexity; 52% High complexity",
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      "text": "TAM: $5.9T",
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      "text": "Figure 1: Sizing the annual opportunity across the 7K+ and 17M+ company samples",
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