{
  "docId": "019dd923-5e88-73ef-bd5d-f31ac68d727e",
  "docSlug": "06d3953e0cb10edf",
  "documentTitle": "2025 Quantifying the GenAI opportunity",
  "authorId": "KPMG",
  "authorName": "KPMG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 5,
  "pageCount": 20,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "appendix_methodology",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide outlines a 6-step process for calculating GenAI value, contrasting it with top-down use-case-based approaches.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "process_diagram",
    "numbered_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-f31ac68d727e/5",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-f31ac68d727e",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-f31ac68d727e.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-f31ac68d727e#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We believe this user-centric, bottom-up approach is superior for estimating the total addressable opportunity for GenAI, versus approaches that focus on picking use cases and summing up their potential.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-5644-756a-a84f-d75c3243b18c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.55,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "How we estimate the GenAI opportunity value: [6-step process flow]",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a956acc-841a-4ecb-9ad5-ead8897ff5eb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.28,
        "x": 0.68,
        "y": 0.25
      },
      "kind": "list",
      "text": "Leverage our database of more 17 million companies across the world. Map employees to one of 2,000 standardized roles using third-party data. Build “digital twin” of the organization by aligning each role by function. Break down each standardized role into tasks and time spent prior to GenAI. Identify the GenAI time savings opportunity and complexity per task. Sum up time saved by role, and multiply with salary benchmark for each location.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "533f566a-4ac0-480f-acbc-fcdac3e49c6e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.06,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "Over the last 18 months, KPMG has applied our patent-pending GenAI value assessment model to more than 17 million companies across the world. We start by building a “digital twin” of each company...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da55dba1-3709-4860-a10e-3bf05b48bc89",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.06,
        "y": 0.1
      },
      "kind": "title",
      "text": "How our model works",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ae637ed-15d2-42ed-a644-1f6eb1b2f641",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Process flow",
      "slug": "process-flow",
      "agent": null,
      "layer": "slide",
      "matchId": "3fed87a6-3125-4fbb-b6e6-dd01d793febc",
      "evidence": "diagram/process: How we estimate the GenAI opportunity value: [6-step process flow]",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "bottom-up-modeling",
      "slug": null,
      "matchId": "527f3e9e-eb95-4433-8be7-43c175785c62",
      "evidence": "The text explicitly contrasts this 'user-centric, bottom-up approach' with 'picking use cases and summing up their potential'.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 4,
      "beatId": "f60b5a84-3863-49db-99eb-f1e4fff40a77",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The appendix methodology and market sizing slides provide evidence and proof.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}