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  "documentTitle": "2025 Quantifying the GenAI opportunity",
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      "text": "Therefore, being able to quantify GenAI value at stake is rapidly becoming a strategic priority to help set the right pace for change, shape transformation programs, and carefully deploy the investment dollars set aside to get there.",
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      "text": "Without data to quantify the opportunity for the next phase, many AI leaders struggle to prioritize initiatives, set realistic targets, and make the business case to their appropriately skeptical CFOs to release (or increase) the spend, even if budgets have been created.",
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      "text": "Despite rising media skepticism, recent surveys confirm that business leaders remain confident in GenAI's strategic and operational value and intend to make sizeable investments this year to scale it across their companies.",
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      "text": "Source: KPMG LLP, AI Q4 2024 Pulse Survey (January 9, 2025)",
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