{
  "docId": "019dd923-5e88-73ef-bd5d-ea27547c48b5",
  "docSlug": "43bb02fcf0f341e9",
  "documentTitle": "2025 The CEO s Guide to Generative AI",
  "authorId": "IBM",
  "authorName": "IBM",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "square",
  "aspectRatio": 1,
  "pageNumber": 8,
  "pageCount": 76,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "section_divider",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Includes a quote from Mohammed Rafee Tarafdar (CTO, Infosys) and research methodology notes at the bottom.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "quote_block",
    "photo",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-ea27547c48b5/8",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-ea27547c48b5",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-ea27547c48b5.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-ea27547c48b5#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Today, a typical organization spends just 23% of its tech budget to drive revenue, according to recent IBM IBV research.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-5644-756a-a83f-22c67d94e3bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.62,
        "y": 0.395
      },
      "kind": "paragraph",
      "text": "Technical debt is back in the spotlight. It erodes profitability, drains resources, inhibits growth, and stifles creativity. It's an albatross CEOs carry, impeding their push to accelerate transformation with generative AI.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0232c0a9-8926-4527-8652-d704331ac983",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.05,
        "y": 0.48
      },
      "kind": "quote",
      "text": "Technology today as a stand-alone function does not make sense; technology is there to reimagine and power the business. And this requires a much closer integration and collaboration with business leaders.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8afeef22-4e31-442c-8924-ba3e44e1c380",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Technology today as a stand-alone function does not make sense; technology is there to reimagine and power the business. And this requires a much closer integration and collaboration with business leaders. — Mohammed Rafee Tarafdar, CTO, Infosys",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-5644-756a-a83f-2460cebbfc34",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.62,
        "y": 0.885
      },
      "kind": "source-note",
      "text": "Research methodology: The statistics informing the insights in this chapter are sourced from three proprietary surveys conducted by the IBM Institute for Business Value in collaboration with Oxford Economics.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e13df017-1631-43d4-8af6-7d54168bca42",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.62,
        "y": 0.155
      },
      "kind": "title",
      "text": "Outdated technology is dragging you down",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "83e1e418-b715-42e8-b2b4-c80c964181cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.62,
        "y": 0.075
      },
      "kind": "title",
      "text": "Chapter 2\nIT automation + generative AI",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f53103c-8519-4579-a37b-2b711270b23a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 8,
      "from": 4,
      "beatId": "5b60d5c8-2cfd-4f07-9f10-786a398765ea",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The guide highlights challenges with outdated technology and the need for AI-powered solutions.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "9ff5e8c0-9ea4-4271-bae6-5d43bfb169fc",
      "evidence": "The guide explains the 'why' of generative AI, the 'how' of implementation, and the 'what' of its applications.",
      "position": 0,
      "objective": "Why - How - What",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}