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      "text": "1. Strategy: What to know (Generative AI is a seismic shock to experience) -> What to do (Find the friction and obliterate it). 2. Customers: What to know (Customer trust is the new currency) -> What to do (Create ethical journeys that build customer confidence). 3. Employees: What to know (Generative AI opens the door to reinventing employee experience) -> What to do (Give your workers what they want—and more).",
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      "text": "Find the friction and obliterate it. While generative AI is accessible to all, how CEOs choose to use this capability can be a differentiator. Empower designers to become content curators. Prioritize everything proprietary. Lead with design thinking.",
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      "text": "We firmly believe that developing a superior customer experience is what truly sets us apart. To achieve this, we are integrating AI technologies, including generative AI, to optimize and elevate how our sales force provides information and knowledge to our customers.",
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      "text": "We firmly believe that developing a superior customer experience is what truly sets us apart. To achieve this, we are integrating AI technologies, including generative AI, to optimize and elevate how our sales force provides information and knowledge to our customers. — Fernando González, CEO, Cemex",
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