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  "documentTitle": "2025 The CEO s Guide to Generative AI",
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      "text": "More than two years after generative AI burst onto the scene, it's still as much about people as technology.",
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      "text": "More than two years after generative AI burst onto the scene, it's still as much about people as technology. In fact, 64% of CEOs say succeeding with AI will depend more on people's adoption than the technology itself.60 And some leaders fear they're pushing their organization to change faster than people can adapt.\n\nBut they ARE adapting. Gen AI is becoming a new tech co-worker that helps people work more productively than ever before. Leading organizations are pivoting their people strategies to look at future potential, rather than just focusing on current capabilities. At the same time, they're upskilling to enable a team of AI experts.\n\nCustomer service continues to be a primary use case for gen AI—human agents plus AI equals a winning combination that can drive enterprise differentiation. As more and more products and services become digital-first, value explodes when gen AI meets experience. When combined with the data that drives hyper-personalization, gen AI technologies can turn the people on your team into superheroes. Find out how in the following chapters.",
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      "text": "Fabián Hernández\nPresident and CEO, Movistar Colombia",
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      "text": "“Talent is key to resilience. If I don't have talent that can anticipate and adapt, absolutely nothing is going to happen.”",
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      "kind": "quote",
      "text": "Talent is key to resilience. If I don't have talent that can anticipate and adapt, absolutely nothing is going to happen. — Fabián Hernández, President and CEO, Movistar Colombia",
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