{
  "docId": "019dd923-5e88-73ef-bd5d-ea27547c48b5",
  "docSlug": "43bb02fcf0f341e9",
  "documentTitle": "2025 The CEO s Guide to Generative AI",
  "authorId": "IBM",
  "authorName": "IBM",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "square",
  "aspectRatio": 1,
  "pageNumber": 55,
  "pageCount": 76,
  "prevPage": 54,
  "nextPage": 56,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "The slide uses a split-layout with a summary on the left and detailed narrative on the right.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "quote_block",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-ea27547c48b5/55",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-ea27547c48b5",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-ea27547c48b5.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-ea27547c48b5#slide-55",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Marketing is the pacesetter for enterprise-wide generative AI.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-5644-756a-a841-ad8225330466",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.04,
        "y": 0.25
      },
      "kind": "list",
      "text": "1. Transformation: Marketing is the pacesetter for enterprise-wide generative AI. / Position marketing as the model for generative AI-driven workforce transformation.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "47792310-9581-4227-8ed9-22378a0f1986",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.1,
        "x": 0.14,
        "y": 0.28
      },
      "kind": "list",
      "text": "2. Content: Content creators are freed from feeding the beast. / Prioritize creative ideation and high production value in marketing content.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70c32d08-2517-4556-8cbf-25195cdb94ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.1,
        "x": 0.24,
        "y": 0.31
      },
      "kind": "list",
      "text": "3. Hyper-personalization: With generative AI, hyper-personalization is no longer a pipedream. / Build 360-degree customer profiles using integrated data.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d970ada1-3f46-4059-a559-e9d6751196c9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.2,
        "x": 0.04,
        "y": 0.17
      },
      "kind": "paragraph",
      "text": "IBM Institute for Business Value research has identified three things CEOs need to know and do right now.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "24d92374-0576-4c92-b277-99160956664c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.18,
        "x": 0.62,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Marketing is the pacesetter for enterprise-wide generative AI. CMOs are all in on the gen AI revolution. Nearly all (94%) believe it will free up marketing teams from mundane tasks so they can focus on more important, creative activities.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80b87c34-03e5-4a1a-8ed3-99c78ef5f593",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.04,
        "y": 0.85
      },
      "kind": "paragraph",
      "text": "Simon Khalaf, CEO, Marqeta",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c94ba395-f2c4-49cf-927c-7d1bdd2a6b1a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.18,
        "x": 0.8,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Position marketing as the model for generative AI-driven workforce transformation. Challenge your CMO to redefine what marketers do. And what they don't. Build lessons learned into transformation of other functions across the enterprise.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dabc623e-65a8-414a-9ab6-57b4ec6713d3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.04,
        "y": 0.74
      },
      "kind": "quote",
      "text": "Utilizing gen AI can lead to job creation, freeing up time spent on mundane tasks that machines can do in a repeatable fashion and unlocking time for more strategic, impactful work.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3c03ce49-cab6-4453-9263-690999b664f5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Utilizing gen AI can lead to job creation, freeing up time spent on mundane tasks that machines can do in a repeatable fashion and unlocking time for more strategic, impactful work. — Simon Khalaf, CEO, Marqeta",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-5644-756a-a841-b2f37a8fd510",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "The three things to know and the three things to do",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e3292b2-f7db-4225-8d26-7049ec4f46c9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.62,
        "y": 0.05
      },
      "kind": "title",
      "text": "Chapter 17: Marketing",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db18a64d-2c58-45ed-973b-7dc645bd173b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 76,
      "from": 21,
      "beatId": "362ed974-b8f0-446b-ba58-2861055f4ad1",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "The guide concludes with key takeaways, action items, and a vision for the future of generative AI in business.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}