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  "documentTitle": "2025 The CEO s Guide to Generative AI",
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      "text": "81% of CMOs say generative AI will change the way marketing operates—and 53% say the failure to quickly adopt generative AI will significantly hurt their ability to stay competitive.",
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      "text": "While many marketing organizations are already using public large language models (LLMs) for content creation, few have tapped this game-changing capability for extreme customization by feeding the models their own data. But that will soon change, as 72% of content executives and professionals say their organization plans to use models trained on proprietary data—the intellectual capital about their customers that sits in marketing—before the end of 2024.",
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      "text": "Companies have long had the data they need to create hyper-personalized experiences. But it’s been housed in disparate datasets across multiple departments, and marketing didn’t have the power to harness it—until now.",
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      "text": "Generative AI fuels both high-octane content creation and real-time data analysis, giving marketing teams the nitro boost needed to deliver bespoke customer communications. This can both elevate the organization’s brand and introduce new risks. In this environment, 81% of CMOs say generative AI will change the way marketing operates—and 53% say the failure to quickly adopt generative AI will significantly hurt their ability to stay competitive.",
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      "text": "We introduced personalization quite quickly in our business, whether it’s in shopping, customer care, or communications. The next step is, how do you make the personal even more personal? From the tone of communication to the images, everything is different.",
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      "text": "We introduced personalization quite quickly in our business, whether it’s in shopping, customer care, or communications. The next step is, how do you make the personal even more personal? From the tone of communication to the images, everything is different. — Sampath Sowmyanarayan, CEO, Verizon Consumer Group",
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      "text": "Research methodology: The statistics informing the insights in this chapter are sourced from two proprietary surveys conducted by the IBM Institute for Business Value in collaboration with Oxford Economics.",
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