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  "documentTitle": "2025 The CEO s Guide to Generative AI",
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      "kind": "paragraph",
      "text": "Bernie Hickman\nCEO, Legal & General Retail",
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      "text": "Gone are the days when conversations about data and technology were relegated to the realm of IT. As generative AI makes it possible for companies to deliver the integrated experiences and hyper-personalized products and services customers demand, CEOs must understand how their technology is holding them back—and where their data could offer a competitive edge.\n\nAs companies rush to gain a gen AI advantage, CEOs must demystify data and technology to make the most of their finite tech spend. With the right intel, they can flow funds to the platforms, tools, and applications that offer the greatest growth potential and retire those delivering diminished returns.\n\nCEOs who have a good understanding of what makes gen AI tick will be best positioned to answer tough questions from customers, regulators, and skeptics as the landscape evolves. If they can explain what data was used to train their gen AI models, how those outputs are used, and who is responsible for managing ethical issues, CEOs will be prepared to address the challenges that are sure to come. Find out how CEOs can develop the gen AI expertise they need in the following chapters.",
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      "text": "“How can we use generative AI?’ is not the right question. It’s, ‘What use cases have we got that we need the most help with and what role could different areas of technology and data analytics play?’”",
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      "text": "“How can we use generative AI?’ is not the right question. It’s, ‘What use cases have we got that we need the most help with and what role could different areas of technology and data analytics play?’” — Bernie Hickman, CEO, Legal & General Retail",
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