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  "documentTitle": "2025 The CEO s Guide to Generative AI",
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      "text": "There’s no “one-and-done” generative AI investment. This revolutionary technology promises to impact every business function—and the entire IT estate.",
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      "text": "There's no “one-and-done” generative AI investment. This revolutionary technology promises to impact every business function—and the entire IT estate. That means executives must open the aperture to see the full picture of IT spend.",
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      "text": "Leaders need greater visibility into IT spend to better understand and orchestrate the flow of funds across the enterprise. Taking a wide-angle view of data can help them reevaluate workflows, processes, protocols—and potentially the system architecture itself.",
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      "text": "This may reveal the need for big changes, but will businesses have the IT budget to react? Only if they prioritize projects that will deliver a competitive edge, rather than spreading gen AI spend like peanut butter across the IT portfolio.",
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      "text": "As CEOs rethink business models, job roles, and workflows to capitalize on the full potential of gen AI, they must also carefully consider the broader IT cost implications. And not all of them are obvious.",
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      "text": "If you have a lot of data, you have an opportunity—if you have the right computational infrastructure—to build foundational models that will give you such a network effect advantage that it’s almost silly for anyone to try and come compete with you in the future.",
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      "text": "If you have a lot of data, you have an opportunity—if you have the right computational infrastructure—to build foundational models that will give you such a network effect advantage that it’s almost silly for anyone to try and come compete with you in the future. — Chris Gibson, CEO, Recursion",
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      "text": "Research methodology: The statistics informing the insights in this chapter are sourced from two proprietary surveys conducted by the IBM Institute for Business Value in collaboration with Oxford Economics.",
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