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  "documentTitle": "2025 The CEO s Guide to Generative AI",
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      "text": "Overall, 63% of executives say their organizations are using at least one infrastructure optimization technique.",
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      "text": "And yet, only 42% of executives say they always use prompt engineering, the process of designing inputs that will deliver the desired outputs, to enhance model accuracy.",
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      "text": "Organizations that commit to ongoing optimization can expect a notable performance boost. According to our research, organizations that use either fine-tuning or prompt engineering techniques report model outputs that are roughly 25% more accurate than others.",
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