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      "text": "5 Trends for 2025: Ignite innovation with people-powered AI",
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      "text": "sample size: 43,000",
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      "text": "We also surveyed 400 global leaders across 17 industries (including banking, government, and telecommunications) and six geographies (the US, the UK, Germany, India, Australia, and Singapore) in October and November 2024. Participants were asked a range of questions about forward-looking business and technology strategies in various formats (multiple choice, numerical, and Likert scale). Any datapoints not otherwise cited were sourced from this five trends for 2025 global pulse survey. Sample size was too small to support group comparisons within this set of participants.",
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      "text": "Each edition of “Five Trends” highlights the key challenges and opportunities expected to drive significant business impact in the coming year. This year’s report identifies the trends that will shape industries and organizations in 2025, providing actionable, research-backed insights—based on in-depth research and comprehensive client engagements—to help leaders navigate and thrive in an increasingly complex and dynamic environment.",
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      "text": "Based on comprehensive research conducted over the past 12 months, the report draws on data from 55 surveys covering hybrid cloud and AI, general business, finance and technology, and specific industries, including insights from more than 43,000 executives and 4,000 consumers worldwide. This portfolio of research was used to inform the trends we explored in a pulse survey conducted by the IBM IBV, in partnership with Oxford Economics.",
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