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      "text": "23. The CEO's guide to generative AI: Cost of compute. IBM Institute for Business Value. October 7, 2024. https://ibm.co/ceo-generative-ai-cost-of-compute\n24. Unpublished data, IBM Institute for Business Value generative AI and innovation spend pulse (AI Academy) survey of 200 US executives. Final data. August 2024.\n25. Chapter 9, Tech spend. The CEO's guide to generative AI, second edition. IBM Institute for Business Value. January 2025.\n26. Unpublished data, IBM Institute for Business Value generative AI and innovation spend pulse (AI Academy) survey of 200 US executives. Final data. August 2024.\n27. The CEO's guide to generative AI: AI model optimization. IBM Institute for Business Value. July 29, 2024. https://ibm.co/ceo-generative-ai-model-optimization\n28. The 2024 CEO Study. 6 hard truths CEOs must face: How to leap forward with courage and conviction in the generative AI era. IBM Institute for Business Value. May 2024. https://ibm.co/c-suite-study-ceo\n29. Ibid\n30. Unpublished data, IBM Institute for Business Value consumer research study of 1,500 AI leaders in retail and consumer products. Final data. August and September 2024.\n31. The CEO's guide to generative AI: Digital product engineering. IBM Institute for Business Value. April 29, 2024. https://ibm.co/ceo-ai-product-engineering\n32. Harper, Scott, Joni Saylor, Dixie Adams, Matt Gierhart, and Nisha Kohli. Digital product alchemy: 5 lessons in driving revenue through customer obsession. IBM Institute for Business Value. May 10, 2024. https://ibm.co/digital-product-alchemy\n33. Ibid.",
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