{
  "docId": "019dd923-5e88-73ef-bd5d-e4f5e773fb88",
  "docSlug": "a8fc5c0166cdfc80",
  "documentTitle": "2025 5 trends for 2025",
  "authorId": "IBM",
  "authorName": "IBM",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 22,
  "pageCount": 28,
  "prevPage": 21,
  "nextPage": 23,
  "slideType": "thesis_headline",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The visual uses a stylized number '5' as a factory conveyor belt, representing the '5 Trends for 2025' theme.",
  "elementsJson": [
    "infographic",
    "headline_text",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-e4f5e773fb88/22",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-e4f5e773fb88",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-e4f5e773fb88.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-e4f5e773fb88#slide-22",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "As generative AI supercharges innovation, the pipeline of new products and services is bursting at the seams. But many organizations are too wedded to old business models to tap into new opportunities to drive growth.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-5644-756a-a847-c3d86ef66703",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.9,
        "w": 0.4,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "image",
      "text": "Stylized conveyor belt in the shape of the number 5",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f79d64f0-fe51-43ba-b1f0-d9beedc23cd0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.45,
        "x": 0.48,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "As generative AI supercharges innovation, the pipeline of new products and services is bursting at the seams. But many organizations are too wedded to old business models to tap into new opportunities to drive growth.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "567d49cf-f4d1-4214-87a5-9a648cd8d191",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.45,
        "x": 0.48,
        "y": 0.2
      },
      "kind": "title",
      "text": "AI product and service innovation is the #1 CEO goal, yet business models aren't keeping up.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd114595-f5fd-4d53-8a8b-2e38c7b76ab5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 22,
      "beatId": "ac764c55-95af-4fc3-8e39-2f8c3c78000e",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "The Ask",
      "beatSlug": "sequoia-pitch-the-ask",
      "evidence": "The deck discusses the need for AI product and service innovation and bespoke experiences.",
      "position": 5,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 23,
      "from": 22,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "a773f2da-fdbc-45fd-a682-c503e91d5433",
      "evidence": "The deck discusses the need for AI product and service innovation and bespoke experiences.",
      "position": 2,
      "objective": "Highlight the need for AI product and service innovation",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
      "confidence": 0.6,
      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}