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      "text": "As organizations embrace fit-for-purpose AI models—combined with open source and agile—the cost side of the equation will start to shrink.",
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      "text": "That’s one reason the average gen AI investment takes almost 14 months to deliver positive ROI, compared to just 10 months for other technology investments. But that won’t be the case for much longer. As more organizations embrace fit-for-purpose AI models—combined with open source and agile—the cost side of the equation will start to shrink. Over the next three years, executives expect their AI model portfolios to include 63% more open models than they use today, which will play a large role in driving down development costs.",
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      "text": "While revenue growth has been the least effective metric for gauging gen AI success to date, it will be the primary way businesses measure differentiation in the long term. But to get revenue and ROI metrics where they need to be, leaders must make data-driven decisions about which gen AI plays they expect to do the most to advance strategic objectives—and fund them accordingly.",
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