{
  "docId": "019dd923-5e88-73ef-bd5d-e4f5e773fb88",
  "docSlug": "a8fc5c0166cdfc80",
  "documentTitle": "2025 5 trends for 2025",
  "authorId": "IBM",
  "authorName": "IBM",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 19,
  "pageCount": 28,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "The slide uses a visual metaphor of budget reallocation (cannibalization) and investment justification.",
  "elementsJson": [
    "paragraph",
    "infographic",
    "big_number",
    "footnote"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-e4f5e773fb88/19",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-e4f5e773fb88",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-e4f5e773fb88.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-e4f5e773fb88#slide-19",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "75% of business leaders are thinking of gen AI more like an innovation investment than traditional IT today.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-5644-756a-a845-c0499d06eb40",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.9,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "diagram",
      "text": "Visual representation of budget reallocation and investment focus",
      "attrs": null,
      "subkind": "other",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5937ea48-32a9-4015-a2aa-756186ee49be",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.58,
        "y": 0.18
      },
      "kind": "metric",
      "text": "75%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "becc7b73-a2ce-42f1-83eb-5c760b71adf7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.83,
        "y": 0.64
      },
      "kind": "metric",
      "text": "71%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1736225-4aaf-4d1c-9bc7-a4bb77a675e2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Executive sentiment on Gen AI funding: 75%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-5644-756a-a845-c6f982bd688a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.58,
        "y": 0.26
      },
      "kind": "paragraph",
      "text": "of business leaders are thinking of gen AI more like an innovation investment than traditional IT today.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "45100348-a9f5-447f-9895-cf2713f094aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.45,
        "x": 0.05,
        "y": 0.48
      },
      "kind": "paragraph",
      "text": "Leaders know they need to invest in gen AI to keep up with the competition, but these solutions have yet to deliver production-level ROI. This has led to widespread cannibalism of broader IT budgets. In 2024, one in three organizations pulled funding for gen AI from other IT initiatives, with only 18% of tech execs funding these projects with net-new spend. Of course, there’s some overlap between the investments gen AI requires and other IT priorities, with executives reporting that infrastructure, cloud, and data account for more than 40% of gen AI costs. But that still leaves a large funding gap—one that executives are rushing to fill. Nearly all executives (95%) say gen AI will be at least partially self-funded by 2026, with a focus on driving future profitability. While three in four business leaders are thinking of gen AI more like an innovation investment than traditional IT today, 71% of executives say gen AI should be self-funded to justify its investment.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5cad05c3-7cfc-4f10-b3c0-834aac41d59a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.83,
        "y": 0.72
      },
      "kind": "paragraph",
      "text": "of executives say gen AI should be self-funded to justify its investment.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f94eb420-15d3-4b1f-a519-e3ce9059da16",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.51,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "Source: IBM Institute for Business Value generative AI and innovation spend pulse (AI Academy) survey.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e22a4f09-f310-4b7b-b8f1-ebd8f28144c4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 21,
      "from": 18,
      "beatId": "1c179d84-9fca-44c8-a77d-cbb347b28ec6",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Product",
      "beatSlug": "sequoia-pitch-product",
      "evidence": "The deck discusses the rapid pivot to AI and its impact on IT budgets, as well as the need for fit-for-purpose AI models.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 19,
      "from": 18,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "53adae4c-5789-41ac-8407-4d7a527ad5b2",
      "evidence": "The deck discusses the rapid pivot to AI and its impact on IT budgets.",
      "position": 1,
      "objective": "Explain why AI product and service innovation is needed now",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}