{
  "docId": "019dd923-5e88-73ef-bd5d-e266bb5de1d1",
  "docSlug": "f327bfb5f83e3c7e",
  "documentTitle": "2024 ROI of AI",
  "authorId": "IBM",
  "authorName": "Morning Consult",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 7,
  "pageCount": 77,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 7,
  "notes": "The chart uses a 100% stacked bar format to show the breakdown of motivations.",
  "elementsJson": [
    "headline_text",
    "bar_chart_100pct",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-e266bb5de1d1/7",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-e266bb5de1d1",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-e266bb5de1d1.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-e266bb5de1d1#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.65,
        "y": 0.295
      },
      "kind": "callout",
      "text": "Data Deep Dive: Companies in Brazil and Singapore are more likely to be innovation-driven when it comes to implementing AI",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "efc39d54-b12f-4ba9-9302-15378aca37e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Companies in Brazil and Singapore are more likely to be innovation-driven when it comes to implementing AI (Brazil = 41% innovation-driven vs. 24% ROI-driven, Singapore 44% innovation-driven vs. 31% ROI-driven).",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-5644-756a-a847-63e8e0ade888",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.63,
        "x": 0.06,
        "y": 0.47
      },
      "kind": "chart",
      "text": "Motivations Driving AI Implementation",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "510a21e1-7f7a-40ec-b631-def27aaaaf96",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.18,
        "y": 0.94
      },
      "kind": "disclaimer",
      "text": "IBM11 What is the primary motivation driving AI implementation at your company? Sample Size: ITDMs = 2,413",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7dc3c5c7-63f1-4c85-b9ad-a320a1b95637",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.06,
        "y": 0.375
      },
      "kind": "legend",
      "text": "Completely innovation-driven, Mostly innovation-driven, Equally innovation-driven and ROI-driven, Mostly ROI-driven, Completely ROI-driven",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5155d7b-dac5-4580-b995-c81b6fc89949",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "ITDM motivation: 41%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-5644-756a-a847-641be465d3a1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.9,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "ROI is not necessarily the primary driver of AI investments at organizations globally – 41% of ITDMs say their organization is equally innovation-driven and ROI-driven",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6578c5cb-e801-4891-9069-019cce2dd173",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "CURRENT LANDSCAPE OF AI: ROI – DRIVERS, MEASUREMENTS, & ACHIEVEMENTS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4344b827-a49e-40c1-b7a9-5d2cfc48d26e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "8a641f23-25cc-43bc-ad41-63816d6e30a7",
      "evidence": "ITDMs = 2,413",
      "confidence": 0.6
    },
    {
      "name": "Call to action",
      "slug": "call-to-action",
      "agent": null,
      "layer": "slide",
      "matchId": "f10ebcb6-79e7-4cd8-92ed-62cc597b4dcc",
      "evidence": "The primary motivation driving AI implementation at your company?",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 6,
      "beatId": "44ba47c2-bd64-44fb-b74b-8b42654de485",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Industry Trends",
      "beatSlug": null,
      "evidence": "The deck presents industry trends and data on the current landscape of AI investments and ROI.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}