{
  "docId": "019dd923-5e88-73ef-bd5d-e266bb5de1d1",
  "docSlug": "f327bfb5f83e3c7e",
  "documentTitle": "2024 ROI of AI",
  "authorId": "IBM",
  "authorName": "Morning Consult",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 62,
  "pageCount": 77,
  "prevPage": 61,
  "nextPage": 63,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 91,
  "notes": "The table includes sample sizes for each country/region at the bottom.",
  "elementsJson": [
    "data_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-e266bb5de1d1/62",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-e266bb5de1d1",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-e266bb5de1d1.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-e266bb5de1d1#slide-62",
  "components": [
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percentage of ITDMs selecting 'Very challenging': 51%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-5644-756a-a84b-2c67ae8a59fd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.35,
        "x": 0.18,
        "y": 0.935
      },
      "kind": "source-note",
      "text": "IBM7 How challenging are the following obstacles for your company when implementing AI?",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "15e392cd-8bcd-4ba2-946c-d4ca245eb464",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.96,
        "x": 0.02,
        "y": 0.34
      },
      "kind": "table",
      "text": "Table showing challenges (rows) by country/region (columns)",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0420a85d-5fe3-48c5-b228-902aca44ee13",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.28,
        "x": 0.36,
        "y": 0.22
      },
      "kind": "title",
      "text": "Significant Challenges When Implementing AI",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "070f2c42-5501-4336-b885-45b588bc02a6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 77,
      "from": 29,
      "beatId": "5bb325e2-e460-48c2-ba3f-ded31b7b7818",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Evidence",
      "beatSlug": "evidence",
      "evidence": "The deck provides extensive data and evidence to support its findings and recommendations.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 62,
      "from": 60,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "a3d9a36f-4000-4605-982d-a9adbd34243f",
      "evidence": "The deck presents data on the obstacles faced when implementing AI pilot projects.",
      "position": 2,
      "objective": "What are the key obstacles faced when implementing AI pilot projects?",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}