{
  "docId": "019dd923-5e88-73ef-bd5d-e266bb5de1d1",
  "docSlug": "f327bfb5f83e3c7e",
  "documentTitle": "2024 ROI of AI",
  "authorId": "IBM",
  "authorName": "Morning Consult",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 61,
  "pageCount": 77,
  "prevPage": 60,
  "nextPage": 62,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 36,
  "notes": "Data source: Morning Consult. Sample sizes are provided at the bottom of the table.",
  "elementsJson": [
    "data_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-e266bb5de1d1/61",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-e266bb5de1d1",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-e266bb5de1d1.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-e266bb5de1d1#slide-61",
  "components": [
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percentage of ITDMs: 89%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-5644-756a-a84b-0ee285ebf0f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.013,
        "w": 0.288,
        "x": 0.182,
        "y": 0.938
      },
      "kind": "source-note",
      "text": "IBM6 Where does your company source your AI tools?",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d4eb5327-04eb-4e07-9523-ceb80769b611",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.525,
        "w": 0.958,
        "x": 0.021,
        "y": 0.365
      },
      "kind": "table",
      "text": "Table containing sourcing percentages for Buy/Lease, Open-source, and In-house development across 12 countries and 4 regions.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0ea027b-64c2-4720-ab82-986323b326d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.022,
        "w": 0.195,
        "x": 0.056,
        "y": 0.078
      },
      "kind": "title",
      "text": "ITDMS BY MARKET",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "00512aff-0835-44f8-be19-eaf261071e48",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.158,
        "x": 0.421,
        "y": 0.218
      },
      "kind": "title",
      "text": "Source of AI Tools\nAmong all ITDMs, Showing % Selected",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a239e83-6fdf-4e87-b5a5-128773a2165d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 77,
      "from": 29,
      "beatId": "5bb325e2-e460-48c2-ba3f-ded31b7b7818",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Evidence",
      "beatSlug": "evidence",
      "evidence": "The deck provides extensive data and evidence to support its findings and recommendations.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 62,
      "from": 60,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "a3d9a36f-4000-4605-982d-a9adbd34243f",
      "evidence": "The deck presents data on the obstacles faced when implementing AI pilot projects.",
      "position": 2,
      "objective": "What are the key obstacles faced when implementing AI pilot projects?",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}