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  "documentTitle": "2023 AI Here and Now Gartner Business Quarterly 3Q23",
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      "text": "In many B2C and B2B settings, human consumers and business professionals will start delegating machines to do their customer work for them.",
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      "text": "In many B2C and B2B settings, human consumers and business professionals will start delegating machines to do their customer work for them. Often, that work is the \"self-service\" effort that companies foisted on their customers in the name of convenience, but really to reduce internal operating costs, in a prior technology wave.",
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      "text": "But machine customers do not have to be physical things like cars or home appliances. Software agents also will be important players, as embedded generative AI massively boosts the abilities of intelligent assistants such as Amazon's Alexa. Once we all have access to powerful shopping robots in our work and home lives, what won't we be prepared to have them buy for us?",
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      "text": "Meanwhile, Elon Musk has repeatedly asserted that Tesla cars will earn money in the future by operating as autonomous taxis. These developments point to a world in which driverless cars roam around earning money and spending it directly from their own payment wallets.",
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      "text": "Be ready for this monumental transition as it unfolds throughout this decade. For example, organizations that produce physical products or software have some vital decisions to make (see Figure 1). The spread of machine customers might shrink some markets, but for many or most companies, it will be an opportunity for total market growth. That's because humans tend to be inefficient customers who frequently dither, forget and fail to complete specific actions.",
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      "text": "What's at stake is so profound that big car companies are radically reorganizing themselves to accelerate transformation and insure against disruption. In 2022, Ford split itself into two divisions: Ford Blue to maintain the heritage combustion engine business, and Ford Model e to aggressively develop electric autonomous vehicles. Also that year, General Motors CEO Mary Barra declared that the company's Cruise subsidiary could generate $50 billion of annual revenue by 2030 from autonomous vehicle services and technology.",
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      "text": "Little wonder, perhaps, that HP Inc. now has over 11 million customers for its HP Instant Ink service, where people delegate to their printer the task of remembering to buy ink. That's a lot of people who get to print pages when they otherwise might not have — expanding the total market. In 2022, HP Inc. extended that service into an adjacent revenue opportunity: Your printer can now order paper for you too.",
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      "text": "Cars will be one of the most important breakthrough categories of machines that will become customers for everything from tires and recharging, to passenger snacks and cleaning services. The demise of autonomous vehicles has been exaggerated.",
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      "text": "The Automotive Industry May Show the Road Ahead",
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