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  "documentTitle": "2023 AI Here and Now Gartner Business Quarterly 3Q23",
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      "text": "Thirty-eight percent of leaders see improving customer experience and retention as the primary purpose of initiatives to deploy applications trained on large language models, while 26% highlight revenue growth.",
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      "text": "Figure 1. Primary Focus of Generative AI Initiatives",
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      "text": "Customer retention and growth feature heavily in the plans of executives interested in generative AI. Thirty-eight percent of leaders see improving customer experience and retention as the primary purpose of initiatives to deploy applications trained on large language models, while 26% highlight revenue growth. Generative AI could help enterprises achieve all three goals by addressing rapidly changing consumer expectations. CEOs report price sensitivity as the top shift in customer behavior as inflation begins to bite, and 21% of them regard AI as the leading disruptive technology. Executive leaders should therefore pilot promising customer-oriented use cases of tools such as ChatGPT and other AI techniques while guarding against the biggest risks.",
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      "text": "Source: 2023 Gartner Beyond the Hype: Enterprise Impact of ChatGPT and Generative AI Webinar Polls. Note: Results of these polls should not be taken to represent all executives as the survey responses come from a population that had expressed interest in AI by attending a Gartner webinar on the subject.",
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