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  "documentTitle": "2025 The AI Dossier",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
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      "text": "HOW AI CAN HELP: Greater access to insights. An AI system can help stakeholders across all business functions better understand the consumer by simplifying data mining and analysis with user friendly interfaces and natural language queries. This allows users to ask questions relevant to their work and extract actionable insights without compromising functionality. Bringing down data barriers. The system can aggregate data from various sources and domains (e.g., purchasing patterns, customer service, website and browsing data, marketing campaign response) to provide comprehensive insights into consumer behaviors. Reaching across data silos, the system can automatically identify outliers and summarize issues to guide decision-makers to areas requiring attention.",
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      "text": "An AI system can help stakeholders across all business functions better understand the consumer by simplifying data mining and analysis with user friendly interfaces and natural language queries.",
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      "text": "Cross-functional",
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      "text": "Data-empowered business users. AI can help guide business users to key insights in consumer behaviors by enabling them to combine data from various sources through natural language queries, and by summarizing issues to action without the help of dedicated analysts.",
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      "text": "ISSUE/OPPORTUNITY: Everyone in the business should be consumer-focused, but while the marketing function may have access to customer data, business stakeholders in product design, trading, retail operations, supply chain, and other functions may only encounter slices of customer information. Currently, enterprises need dedicated analysts to pull SQL queries and curate data for decision-making, which creates a barrier to customer information and insight. Data is held across different silos, and existing interfaces are only built to answer pre-populated questions. The result is that most business users cannot fully leverage the enterprise's models and data, and cross-functional insights are challenging to achieve.",
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      "text": "Data access for all",
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      "name": "Jobs To Be Done",
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