{
  "docId": "019dd923-5e88-73ef-bd5d-d76a2779de1a",
  "docSlug": "0251578dbff75a2b",
  "documentTitle": "2025 The AI Dossier",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 174,
  "pageCount": 190,
  "prevPage": 173,
  "nextPage": 175,
  "slideType": "key_messages",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "The slide is split into two sections: risk management on the left and potential benefits on the right.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-d76a2779de1a/174",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-d76a2779de1a",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-d76a2779de1a.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-d76a2779de1a#slide-174",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Companies can create content better tailored to their brand and customers, iterating through multiple drafts as needed.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-5643-744f-8946-d9ec08531969",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.61,
        "y": 0.36
      },
      "kind": "list",
      "text": "Instant marketing: Companies can create content better tailored to their brand and customers, iterating through multiple drafts as needed.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f28dacb-4ba9-402e-8041-d92c3e011943",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.61,
        "y": 0.51
      },
      "kind": "list",
      "text": "Time savings: As AI systems instantly generate content, human staff can shift to an editorial role.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42d6753a-4977-4e1f-bfa4-1a9436823cdc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.44,
        "x": 0.04,
        "y": 0.71
      },
      "kind": "list",
      "text": "Safe and secure: When brand data is used to train AI, there is a risk of data leaks that could result in sensitive information or IP being divulged to competitors. Companies need to ensure that their proprietary information is safely stored, transferred, and used, as well as monitor model outputs to validate that protected information is not being revealed.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a787b06-e864-49a5-869f-85007a7d60bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.28,
        "x": 0.61,
        "y": 0.62
      },
      "kind": "list",
      "text": "Broader marketing range: With the ability to easily create content across various formats, styles, and topics, companies enjoy greater flexibility in how they reach their customers. This also allows companies to more rapidly adapt to marketing trends.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "81128dee-3516-4759-9a57-a4df3d6ae20f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.17,
        "w": 0.44,
        "x": 0.04,
        "y": 0.39
      },
      "kind": "list",
      "text": "Transparent and explainable: Personalized advertisements may be customized based on data collected or purchased from individuals. This may be off putting to consumers who realize the organization has such broad access to their data, potentially harming the enterprise's brand reputation and undermining consumer trust. One way to mitigate this outcome is to ensure data collection and usage policies are transparent and communicated meaningfully to the consumer.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e9368448-ab8e-4d73-b64b-3f1a1e7b3fa8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.44,
        "x": 0.04,
        "y": 0.59
      },
      "kind": "list",
      "text": "Responsible and accountable: Content produced by AI systems may not be subject to the same protections as human generated content. Companies need to be wary of infringing on copyrighted material used to train AI systems.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f4ce45e8-06e2-41a7-86ea-410a510106ff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.28,
        "x": 0.04,
        "y": 0.34
      },
      "kind": "paragraph",
      "text": "MANAGING RISK AND PROMOTING TRUST",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "69169d50-2584-4452-80df-5c54d5aae2be",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.61,
        "y": 0.32
      },
      "kind": "paragraph",
      "text": "POTENTIAL BENEFITS",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa7b5dc3-88af-4bbd-be98-0328ec85d94c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.32,
        "x": 0.04,
        "y": 0.14
      },
      "kind": "title",
      "text": "Marketing content multiplier",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0949c585-35da-4d13-8ece-2d985fb7e34c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}