{
  "docId": "019dd923-5e88-73ef-bd5d-d76a2779de1a",
  "docSlug": "0251578dbff75a2b",
  "documentTitle": "2025 The AI Dossier",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 173,
  "pageCount": 190,
  "prevPage": 172,
  "nextPage": 174,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Part of a larger deck on AI applications in TMT sectors.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "callout_box",
    "icon_grid"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-d76a2779de1a/173",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-d76a2779de1a",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-d76a2779de1a.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-d76a2779de1a#slide-173",
  "components": [
    {
      "bbox": {
        "h": 0.73,
        "w": 0.345,
        "x": 0.54,
        "y": 0.15
      },
      "kind": "callout",
      "text": "HOW AI CAN HELP",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da47c813-531b-4091-94fe-451087b72e08",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Using AI, marketing content generation can be quicker and more cost effective, while still preserving the company's brand identity.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-5643-744f-8946-c50d42e68b70",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.315,
        "x": 0.555,
        "y": 0.24
      },
      "kind": "list",
      "text": "Cohesive content generation: AI systems can be trained with on-brand content to mimic the style of company marketing materials and generate new, high-quality content rapidly and on demand. Tailored, personalized messaging: With AI, organizations can easily create multiple versions of the same on-brand marketing tailored to different customers and audiences. Ideation with generation: Marketing departments can leverage AI to quickly create multiple versions of content in various styles to identify the most compelling and persuasive option.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "53c53aee-6ea1-4f35-ae20-465ede9c0d23",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.43,
        "x": 0.07,
        "y": 0.29
      },
      "kind": "paragraph",
      "text": "On-brand publishing. Using AI, marketing content generation can be quicker and more cost effective, while still preserving the company's brand identity.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "524c8c27-008f-457a-84fe-77179d68b26f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.43,
        "x": 0.07,
        "y": 0.445
      },
      "kind": "paragraph",
      "text": "When multiple authors are contributing to a piece of marketing or business content, there can be quality and consistency issues with tone and brand values. Authors are challenged to consistently balance product promotion with thought leadership and insight. As such, on-brand publishing is a significant time and cost investment that requires a long-term commitment to generating content that establishes the organization's (or its leaders') subject matter authority. However, the return on investment for on-brand publishing can be difficult to measure because the impact itself is complex and challenging to quantify.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fab37325-d6f0-4fec-8bc7-54a1c9dddf76",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.065,
        "w": 0.315,
        "x": 0.07,
        "y": 0.145
      },
      "kind": "title",
      "text": "Marketing content multiplier",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aed21f47-bc76-4ffa-a042-4fa605c8f1b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.17,
        "x": 0.07,
        "y": 0.415
      },
      "kind": "title",
      "text": "ISSUE/OPPORTUNITY",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "be5354bc-8e2f-4529-bd07-a36d3a64d0c4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Call to action",
      "slug": "call-to-action",
      "agent": null,
      "layer": "slide",
      "matchId": "693bad5f-6d4e-44ce-baad-479e41ff5c0d",
      "evidence": "Using AI, marketing content generation can be quicker and more cost effective, while still preserving the company's brand identity.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}