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  "documentTitle": "2023 Scaling Generative AI",
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  "notes": "Part of a series on '13 elements for sustainable growth and value'.",
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      "text": "Explore low-barrier, high-impact use cases to drive efficiencies and savings",
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      "text": "There are six common macro archetypes for GenAI: Q&A-based search, summarization, content generation, content transformation, virtual agent, and code generation. In seeking value-driving applications, organizations should look across the archetypes for low-barrier, high-impact use cases for core business domains. These drive efficiencies and savings that can be reinvested in innovation. Other high-impact use cases may be more transformational and differentiating with enterprise-wide applicability. Whether deploying a proven application or striving for something novel, all applications require technical feasibility and a viable business case. What is more, existing processes will likely need to be reimagined to incorporate and leverage the capabilities of GenAI use cases in workflows. At its core, the use case portfolio needs to be focused on answering business questions and meeting quantified goals. We see leading organizations create business cases that weave together the value GenAI can provide to multiple teams, rather than evaluating the value of individual applications. This is done most effectively by running a number of use cases in parallel. It makes efficient use of resources and allows for rapid portfolio management should a specific use case prove less compelling without sacrificing momentum of the overall Gen AI portfolio.",
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