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      "text": "Deployments at scale can disrupt the status quo, transforming employee responsibilities and how work is accomplished. As an enterprise reimagines strategy, processes, and technology to drive GenAI value, the workforce needs to be brought on the journey as value is created through individuals doing work differently. Organizations should nurture adoption by documenting and communicating responsibilities and process amendments to workflows. Poor communications may cause misunderstanding about GenAI’s potential and limitations, leading to unrealistic expectations or resistance. Conversely, effective communications align stakeholders around the same vision for scale and value, including as they relate to governance, policy, IT security, risk, and funding. Topics to communicate include outcomes and lessons learned, the organization’s AI roadmap, the impact on end users (e.g., customers or employees), and guidance to the workforce on how to balance day-to-day tasks with AI skills development. Ongoing adoption should be measured to identify optimization opportunities and internal leading practices. This should inform the overall use case roadmap and activation strategy. Simply put, upstream conversations should take place before continuing to build technical solutions that are underdelivering against expectations.",
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