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  "documentTitle": "2023 Scaling Generative AI",
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      "text": "Trust in GenAI is essential to increasing workforce adoption and realizing benefits. With GenAI, employees may have existing biases, inhibitions, skills gaps, or even a fear that they could be replaced by a machine. Trust in GenAI grows out of transparency, where every stakeholder understands how the enterprise is pursuing GenAI applications, how they are intended to create value, and how the workforce can leverage these tools as efficiency and productivity enhancers. Transparency around the benefits targeted by GenAI solutions helps correct misinformation and creates an opportunity to improve the workforce experience. Trust is also important for external stakeholders, third parties, and customers, and a transparent approach to GenAI use includes consent for data collection, notification of how GenAI outputs may impact users, and documentation across the AI lifecycle to inform audits and compliance.",
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