{
  "docId": "019dd923-5e88-73ef-bd5d-c4ba81e7f2fd",
  "docSlug": "28690baad9250d50",
  "documentTitle": "2019 Bond Cap Internet Trends 2019",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 140,
  "pageCount": 334,
  "prevPage": 139,
  "nextPage": 141,
  "slideType": "client_example",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "Slide 139 from Bond Internet Trends 2019 deck.",
  "elementsJson": [
    "headline_text",
    "screenshot",
    "quote_block",
    "line_chart"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-c4ba81e7f2fd/140",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-c4ba81e7f2fd",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-c4ba81e7f2fd.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-c4ba81e7f2fd#slide-140",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We want to provide one system that allows companies to keep up with this rapidly changing landscape & constantly iterating on those customer experiences with easy to use tools & infrastructure that they don't have to worry about scaling.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-4e55-75b2-9be1-302434384ab1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.55,
        "y": 0.6
      },
      "kind": "chart",
      "text": "Shopify Active Merchants growth 2014-2018",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41cfa42e-a744-4fff-8438-f63096050897",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.55,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Twilio Customers growth 2014-2018",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e190b46f-5fc1-4837-88c8-4956af7d27df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.03,
        "y": 0.28
      },
      "kind": "image",
      "text": "Diagram showing Twilio connecting various messaging channels",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "efa07d8c-ca70-4cd3-90c2-2491d8b64cb8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.03,
        "y": 0.64
      },
      "kind": "image",
      "text": "Shopify interface screenshot",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9895037b-d5af-4e5c-9a5e-2f9efc259e04",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Active Customers/Merchants",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-4e55-75b2-9be1-384f52a3447e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.23,
        "y": 0.64
      },
      "kind": "quote",
      "text": "We want to create an easy experience for our customers...we want to establish trust & form a human relationship with our customers [merchants] when they reach out for support on our platform.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9728d31-02f6-4dd8-a0bf-cdcb58c7406b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.23,
        "y": 0.23
      },
      "kind": "quote",
      "text": "15 years ago, talking to customers meant you had a phone number & customers could call it. Now, you've got text messaging, chat, mobile apps with push notifications, WeChat, WhatsApp, Facebook Messenger.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e43dfebf-24b8-4d27-ab11-36df9a99622f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "15 years ago, talking to customers meant you had a phone number & customers could call it. Now, you've got text messaging, chat, mobile apps with push notifications, WeChat, WhatsApp, Facebook Messenger. - Jeff Lawson, Twilio, Founder / CEO",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-4e55-75b2-9be1-3527693b9ffd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.2,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Twilio Releases / Case Study (11/18). Jeff Lawson interview with BlogGeek.me (11/17). Shopify active merchants per Brian Essex @ Morgan Stanley.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a574c68f-54e3-43f3-9215-f271e486fd6a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.55
      },
      "kind": "title",
      "text": "Shopify = Multi-Channel Dialog",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "38e2b218-26ff-440e-844b-ca666873ee9a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.96,
        "x": 0.02,
        "y": 0.02
      },
      "kind": "title",
      "text": "Twilio + Shopify = Manage Connections to... Communicate with Customers via Multiple Channels",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a6a82073-e0af-464d-8089-8e930082622d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.16
      },
      "kind": "title",
      "text": "Twilio = Customer Communication",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c6b8c1cf-621e-4418-a2eb-8da00e22deca",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Canvas framework",
      "slug": "canvas-framework",
      "agent": null,
      "layer": "slide",
      "matchId": "8b993a28-aa98-4a3b-adf1-541cf59e4af2",
      "evidence": "The slide shows a diagram of Twilio connecting various messaging channels.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}