{
  "docId": "019dd923-5e88-73ef-bd5d-c4ba81e7f2fd",
  "docSlug": "28690baad9250d50",
  "documentTitle": "2019 Bond Cap Internet Trends 2019",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 139,
  "pageCount": 334,
  "prevPage": 138,
  "nextPage": 140,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "The slide uses a 2x2 layout to contrast Slack's internal communication focus with HelloFresh's external feedback monitoring.",
  "elementsJson": [
    "headline_text",
    "screenshot",
    "paragraph",
    "quote_block",
    "line_chart"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-c4ba81e7f2fd/139",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-c4ba81e7f2fd",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-c4ba81e7f2fd.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-c4ba81e7f2fd#slide-139",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "As individual productivity increases, it's the handoff between people that gets more complicated. The talking to other people is the actual work.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-4e55-75b2-9be0-97c89741f62b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.35,
        "x": 0.55,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Slack Daily Active Users",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d3ae01b3-732d-4ef7-afe8-36c43e3b0bae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.35,
        "x": 0.55,
        "y": 0.55
      },
      "kind": "chart",
      "text": "HelloFresh Annual Orders",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d96ddbaf-d18f-4a13-af83-e5e10732a05d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.18,
        "x": 0.07,
        "y": 0.23
      },
      "kind": "image",
      "text": "Slack interface screenshot",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8da49687-376e-4662-8cd7-99ee04487b24",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.05,
        "y": 0.67
      },
      "kind": "image",
      "text": "HelloFresh Twitter feedback screenshot",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e6f40530-b20b-4321-b035-2f47856288b6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Daily Active Users: 12MM",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-4e55-75b2-9be0-9d3ccb797616",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.28,
        "y": 0.67
      },
      "kind": "paragraph",
      "text": "HelloFresh uses Slack bots to monitor social media. Whenever someone mentions HelloFresh, the bot pushes these notices into a Slack channel. They're similarly alerted whenever they get a review of their app on the Apple Store or Google Play.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f466e6d-97a6-48cc-a696-0742a0857381",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.28,
        "y": 0.25
      },
      "kind": "quote",
      "text": "What Google is doing for the web, we're trying to structure by channel. Team-first, organization-first approach to messages as opposed to individual first. As individual productivity increases, it's the handoff between people that gets more complicated. The talking to other people is the actual work.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37d264d9-c236-4c0f-84af-8035c41ac3f7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "As individual productivity increases, it's the handoff between people that gets more complicated. The talking to other people is the actual work. — Stewart Butterfield, Slack, Founder / CEO, 5/18",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-4e55-75b2-9be0-9a3d10ebd304",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.7,
        "x": 0.18,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Slack Public Press Releases, Stewart Butterfield Interview With Inc. (5/18). Slack Public Case Study, Twitter (4/19) Hello Fresh Annual Reports.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b2fc4e9-f86e-4994-a8bc-98d2e203f028",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.7,
        "x": 0.05,
        "y": 0.03
      },
      "kind": "title",
      "text": "Slack + HelloFresh = Manage Connections to... Organize Internal + External Communication",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9ac8dced-7a61-484c-91d1-0f545c57ae17",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.08,
        "y": 0.165
      },
      "kind": "title",
      "text": "Slack = Communication Channels",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b476e821-beac-474c-9bfa-2ebae60a91a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.08,
        "y": 0.55
      },
      "kind": "title",
      "text": "HelloFresh = Feedback Mentoring",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cfc201c9-c224-4983-8501-1b84ebcff21a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "15cee2c1-d254-43a4-bf27-52b7875d5b75",
      "evidence": "No clear 2x2 matrix visible, but the slide discusses organizing internal and external communication.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}