{
  "docId": "019dd923-5e88-73ef-bd5d-c4ba81e7f2fd",
  "docSlug": "28690baad9250d50",
  "documentTitle": "2019 Bond Cap Internet Trends 2019",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 136,
  "pageCount": 334,
  "prevPage": 135,
  "nextPage": 137,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "The slide uses a split-screen layout to contrast Salesforce's platform capabilities with Adidas's application of those capabilities.",
  "elementsJson": [
    "headline_text",
    "screenshot",
    "paragraph",
    "quote_block",
    "line_chart"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-c4ba81e7f2fd/136",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-c4ba81e7f2fd",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-c4ba81e7f2fd.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-c4ba81e7f2fd#slide-136",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The relationship between Adidas & Salesforce allows us to be proactive in our designs – our ability to roll out new products & influence trends is amazing...",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-4e55-75b2-9bdf-3f8366ad14ef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.35,
        "x": 0.55,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Salesforce Annual Revenue",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "541c7bf9-6ed8-4f0f-9101-6b31cb4ba557",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.35,
        "x": 0.55,
        "y": 0.58
      },
      "kind": "chart",
      "text": "Adidas E-Commerce Sales",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "729fa963-a8d1-46c2-b723-fce227274fe0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.1,
        "x": 0.08,
        "y": 0.23
      },
      "kind": "image",
      "text": "Salesforce mobile interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "90c43379-bfd5-49d6-8925-511641d5904c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.05,
        "y": 0.66
      },
      "kind": "image",
      "text": "Adidas Creators Club marketing material",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f686344d-5c60-4629-b997-c4a809f65b37",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Revenue",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-4e55-75b2-9bdf-45ab6353213c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.2,
        "y": 0.23
      },
      "kind": "quote",
      "text": "...as every company transforms their relationships with their customers...they're fundamentally changing how they sell & how they service, how they market & innovate.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b917cc8-52ee-4831-ab47-9a7558ee65aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.25,
        "y": 0.65
      },
      "kind": "quote",
      "text": "We need to be able to respond to consumer expectations immediately. The relationship between Adidas & Salesforce allows us to be proactive in our designs.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88a0418d-ca7f-40a0-b242-11b0a39e57c9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "They're connecting with their customers in a whole new way. They're building incredible new intelligent 360-degree views of their customers, & they're using extraordinary new tools to get faster, more informed decisions & at the heart of all this transformation is Salesforce. — Marc Benioff, Salesforce, Co-Founder / Co-CEO, 8/18",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-4e55-75b2-9bdf-428d86649fab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.2,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Source: Salesforce SEC Filing, Goldman Sachs Investment Research, Marc Benioff @ FQ:19 Salesforce.com Earnings Call (8/18), Salesforce Connections 2018 Keynote Address, Adidas Annual Report (2018)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2317d721-dcb5-4084-b29a-0158fc7f4386",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.7,
        "x": 0.02,
        "y": 0.02
      },
      "kind": "title",
      "text": "Salesforce + Adidas = Collect Data to... Increase Customer Input / Improve Products",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5e01fe35-aced-4733-8b3c-89421bfdd090",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.55
      },
      "kind": "title",
      "text": "Adidas = Customer Co-Creation",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "df092bf4-b429-40c0-aeeb-5996c1f9a99b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.165
      },
      "kind": "title",
      "text": "Salesforce = Customer Engagement",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f37b0535-06c5-4d1d-9b0e-890ff1ad8c16",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "0b5fda6e-1243-4f6c-94b8-012547b7cb5c",
      "evidence": "The slide mentions 'connecting with their customers in a whole new way'.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}