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  "documentTitle": "2019 Bond Cap Internet Trends 2019",
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      "text": "the technology & information revolution had transformed the credit card business into an information business...allowing the capture of information on every customer interaction & transaction.",
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      "text": "With this information, we can conduct scientific tests; build actuarially-based models of consumer behavior & tailor products, pricing, credit lines & account management to meet the individual needs & wants of each customer.",
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      "text": "By exploiting this insight, we have transformed the one-size-fits-all credit card industry & created one of the fastest growing companies in America.",
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      "text": "With the Internet, we're wired to the world. Cyberspace is the marketplace of our dreams and the ultimate channel for our Information-Based Strategy.",
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      "text": "Source: Capital One Revenue From CapitalIQ (Collected 2019) Quote: 1996 Capital One Annual Report Image: 1998 Capital One Annual Report",
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      "text": "Marketing Optimization (Post-1995)... Capital One = Customer Data",
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