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  "documentTitle": "2019 Bond Cap Internet Trends 2019",
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      "text": "IBM developed a sales force that became deeply knowledgeable about their customers' operations & could explain benefits specific to each organization. Customers became highly engaged with IBM employees to explain what product innovations they needed to better use these [tabulation machines] that had become so essential to their operations. Research & development at IBM depended on this interaction between engineers & customers.",
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      "text": "Source: IBM Revenue per IBM Online History Archives (Collected 2019). James W. Cortada's 'Change & Continuity' at IBM: Key Themes in Histories of IBM (Cambridge Press, Spring 2018 edition). Cimarron City Library Digital Archives. Note: Image contains a mixture of IBM sales people, engineers & customers gathered @ IBM Corporation School for collaborative working sessions. Photo taken 1951.",
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