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  "docSlug": "28690baad9250d50",
  "documentTitle": "2019 Bond Cap Internet Trends 2019",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
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  "notes": "The slide uses a dual-axis chart (bar for absolute paid users, line for percentage of total users) to demonstrate the growth of the freemium model.",
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      "text": "Dropbox paid users and conversion rate",
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      "text": "Source: Dropbox = Public releases & Goldman Sachs Investment Research estimates. Slack = Public press release (05/18), SurveyMonkey = Company releases. Wix = Company presentation (3/19). Wix total users represent those with an account. Note: Paid users refers to subscribers to premium products. Paid user % of total = share of payers in a period divided by total active users in the same period.",
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      "text": "Paid Users (Blue Bar) | Paid % of Total Users (Red Line)",
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      "kind": "title",
      "text": "Freemium Enterprise = Collaborative / Business-Critical / Annuity-Like",
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