{
  "docId": "019dd923-5e88-73ef-bd5d-c4ba81e7f2fd",
  "docSlug": "28690baad9250d50",
  "documentTitle": "2019 Bond Cap Internet Trends 2019",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 104,
  "pageCount": 334,
  "prevPage": 103,
  "nextPage": 105,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "Includes a quote from Tim Sweeney and a line chart showing revenue growth from 2017 to 2018.",
  "elementsJson": [
    "headline_text",
    "photo",
    "line_chart",
    "quote_block",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-c4ba81e7f2fd/104",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-c4ba81e7f2fd",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-c4ba81e7f2fd.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-c4ba81e7f2fd#slide-104",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "They're playing a video game, but what they're really doing is spending time with their friends & chatting all night.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-4e55-75b2-9bdc-7a714bb20414",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.4,
        "x": 0.55,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Epic Fortnite Revenue Growth, per Nielsen Superdata",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "97a32aff-c1b9-4311-a7ea-5c7005c36140",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.36,
        "x": 0.08,
        "y": 0.24
      },
      "kind": "image",
      "text": "Free vs Premium visual representation",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "83c399da-d3e3-443f-9407-d2d83a52890d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Revenue Growth: 20x",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-4e55-75b2-9bdc-839c6df65e67",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.09,
        "y": 0.78
      },
      "kind": "paragraph",
      "text": "Tim Sweeney - Epic Games, Founder / CEO, 3/19",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6f57341c-28d1-4451-93ae-9718737c59b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.42,
        "x": 0.05,
        "y": 0.52
      },
      "kind": "quote",
      "text": "I think it's a very positive trend that people are spending time in social experiences... They're playing a video game, but what they're really doing is spending time with their friends & chatting all night.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2dbdb63a-a2a9-4d63-bdd2-37089b49a4f6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "I think it's a very positive trend that people are spending time in social experiences. That's the thing you have to appreciate with Fortnite. Most people are playing together in squads with their friends, they're on voice chat. They're playing a video game, but what they're really doing is spending time with their friends & chatting all night. It can last as long as the developers can keep games fresh & fun – we're at that point where we're able to do it & there's a business model with free-to-play. - Tim Sweeney - Epic Games, Founder / CEO, 3/19",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-4e55-75b2-9bdc-7d58bcbb8b3d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.25,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Epic Games Releases (2017-2019) The Hollywood Reporter (3/19), Nielsen Superdata (6/18 +1/19). Note: *Revenue growth estimate based on Superdata's 3rd party estimate of ~$150MM in Epic Fortnite Revenue in 2017 & $2.4B in 2018 revenue. Fortnite launched in September 2017.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "799f1fdb-31ea-434b-bfb8-970d47f60863",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.02,
        "y": 0.02
      },
      "kind": "title",
      "text": "...Freemium Gaming (2017) = Epic Fortnite",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2ed8146-9a9d-4425-99c1-6288edd5420b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}