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  "documentTitle": "2019 Bond Cap Internet Trends 2019",
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  "authorName": "Mary Meeker",
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      "text": "The basic plan was to run it for free, but to pay for my hobby through advertising. However, when the dot com bubble began to collapse, advertising dried up & there was no way to pay for the game's server.",
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      "text": "I launched [Runescape] in 2001. The basic plan was to run it for free, but to pay for my hobby through advertising. However, when the dot com bubble began to collapse, advertising dried up & there was no way to pay for the game's server. This is how the member [subscription] came about... once we had people paying, we were able to reinvest back into the game. The more we invested, the faster it grew.",
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