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  "documentTitle": "2018 Bond Cap Internet Trends 2018",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
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  "notes": "The chart uses arrows to indicate year-over-year shifts in share. The mobile opportunity is calculated as the difference between time spent and ad spend.",
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      "kind": "chart",
      "text": "% of Time Spent in Media vs. % of Advertising Spending",
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      "text": "Source: Internet and Mobile advertising spend based on IAB and PwC data for full year 2017. Print includes newspaper and magazine. ~$7B opportunity calculated assuming Mobile (IAB) ad spend share equal its respective time spent share.",
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      "kind": "title",
      "text": "Advertising $ = Shift to Usage (Mobile) Continues",
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