{
  "docId": "019dd923-5e88-73ef-bd5d-c276e85d51e3",
  "docSlug": "a31ffd211a1fe680",
  "documentTitle": "2018 Bond Cap Internet Trends 2018",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 36,
  "pageCount": 295,
  "prevPage": 35,
  "nextPage": 37,
  "slideType": "quote_slide",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-c276e85d51e3/36",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-c276e85d51e3",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-c276e85d51e3.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-c276e85d51e3#slide-36",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "As it comes into force, Europe should be mindful of unintended consequences & open to change when things go wrong.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-5640-7516-ae03-ccd4359bdef7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.7,
        "x": 0.15,
        "y": 0.25
      },
      "kind": "quote",
      "text": "This month, the European Union will embark on an expansive effort to give people more control over their data online... As it comes into force, Europe should be mindful of unintended consequences & open to change when things go wrong.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "54b8540b-abfb-4068-a6bf-9ab0b19af3f5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "This month, the European Union will embark on an expansive effort to give people more control over their data online... As it comes into force, Europe should be mindful of unintended consequences & open to change when things go wrong. - Bloomberg Opinion Editorial, 5/8/18",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-5640-7516-ae03-d0606051cbb9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.6,
        "y": 0.72
      },
      "kind": "source-note",
      "text": "- Bloomberg Opinion Editorial, 5/8/18",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "97f299ab-6504-4f68-ae41-ef476406a7d3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "...Regulators = Key to Understand Unintended Consequences of Regulation",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c40b7eef-8fa2-49a5-8940-41bae270a489",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 50,
      "from": 21,
      "beatId": "087b679b-eaa6-4fbc-a48c-4b5efb66c20d",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The report shows how internet companies are satisfying user needs through innovation and improvements.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 40,
      "from": 30,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "c3fc0f62-8b48-4567-96ba-a79b47dcb50f",
      "evidence": "The report discusses the golden circle of internet trends, including why, how, and what.",
      "position": 1,
      "objective": "Explaining the golden circle of internet trends",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}