{
  "docId": "019dd923-5e88-73ef-bd5d-c276e85d51e3",
  "docSlug": "a31ffd211a1fe680",
  "documentTitle": "2018 Bond Cap Internet Trends 2018",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 32,
  "pageCount": 295,
  "prevPage": 31,
  "nextPage": 33,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "This is a classic stakeholder analysis framing the 'Privacy Paradox' tension.",
  "elementsJson": [
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-c276e85d51e3/32",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-c276e85d51e3",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-c276e85d51e3.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-c276e85d51e3#slide-32",
  "components": [
    {
      "bbox": {
        "h": 0.12,
        "w": 0.78,
        "x": 0.11,
        "y": 0.215
      },
      "kind": "paragraph",
      "text": "Internet Companies\nMaking Low-Priced Services Better, in Part, from User Data",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "20da4367-ba3b-4320-a406-5b7e078dd01a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.78,
        "x": 0.11,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "Internet Users\nIncreasing Time on Internet Services Based on Perceived Value",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d8374b47-198f-4699-ad70-42b987eaf180",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.78,
        "x": 0.11,
        "y": 0.685
      },
      "kind": "paragraph",
      "text": "Regulators\nWant to Ensure User Data is Not Used 'Improperly'",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f9ad0dc8-6561-472a-b7d4-13794978b401",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.26,
        "x": 0.02,
        "y": 0.03
      },
      "kind": "title",
      "text": "Privacy Paradox",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da6ce99d-447f-4616-a6de-008607369239",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "2a7eb3a7-8552-44a8-bd05-c3d203c1ef60",
      "evidence": "The slide clearly articulates a problem statement with three key stakeholder perspectives.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 50,
      "from": 21,
      "beatId": "087b679b-eaa6-4fbc-a48c-4b5efb66c20d",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The report shows how internet companies are satisfying user needs through innovation and improvements.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 40,
      "from": 30,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "c3fc0f62-8b48-4567-96ba-a79b47dcb50f",
      "evidence": "The report discusses the golden circle of internet trends, including why, how, and what.",
      "position": 1,
      "objective": "Explaining the golden circle of internet trends",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}