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  "documentTitle": "2018 Bond Cap Internet Trends 2018",
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  "authorName": "Mary Meeker",
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      "text": "99.9% = USA Counties with Etsy Seller(s)",
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      "text": "Basics: 97% Operate @ Home, 87% Identify as Women, 58% Sell Off Etsy, 53% Started on Etsy, 49% Use Income for Bills, 32% Sole Occupation, 32% Full-Time Job, 28% Rural, 27% Children @ Home, 13% Portion of Income",
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      "text": "Motivations: 68% Creativity, 65% Enjoy Spare Time, 51% Financial Challenges, 43% Flexible Schedule, 30% Use Income for Savings",
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      "text": "Etsy Sellers (USA = 1.2MM)... $1.7K = Annualized Gross Merchandise Sales (GMS) per Seller $3.4B = Annualized GMS +20% (Q1) 99.9% = USA Counties with Etsy Seller(s)",
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      "text": "Source: Etsy SEC filings + \"Crafting the future of work: the big impact of microbusinesses: Etsy Seller Census 2017\" Published by Etsy. Survey measured 4,497 USA-based sellers on Etsy's marketplace in 2017, 65% of Etsy Sellers were USA-based (1.2MM).",
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