{
  "docId": "019dd923-5e88-73ef-bd5d-c276e85d51e3",
  "docSlug": "a31ffd211a1fe680",
  "documentTitle": "2018 Bond Cap Internet Trends 2018",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 129,
  "pageCount": 295,
  "prevPage": 128,
  "nextPage": 130,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "Data from Kleiner Perkins 2018 Internet Trends report.",
  "elementsJson": [
    "headline_text",
    "bar_chart_grouped",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-c276e85d51e3/129",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-c276e85d51e3",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-c276e85d51e3.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-c276e85d51e3#slide-129",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Vehicles Stay On Road Longer... @ 12 vs. 8 Years (1995) Average Car Lifespan",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-5640-7516-ae0b-098c0b603604",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.4,
        "x": 0.52,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Relative Household Spending – Transportation",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "35fc3305-ed67-4448-8846-65012901091a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.45,
        "x": 0.05,
        "y": 0.28
      },
      "kind": "list",
      "text": "Vehicles Stay On Road Longer... @ 12 vs. 8 Years (1995) Average Car Lifespan ...Other Transportation Rising +30% vs. 1995 Public Transit Usage ~2x Y/Y (2017) Ride-Share Rides",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed57103c-7040-499c-b48c-f8cb8a3afcc2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Relative Transportation Spend",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-5640-7516-ae0b-0d36c00e0495",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.9,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: USA BLS, Consumer Expenditure Survey. Vehicle Age = Bureau of Transportation Statistics + I.H.S. Public Transit Trips = American Public Transit Association. Note: *Vehicle Operation + Maintenance includes Insurance, Repairs, Parking, and Other expenses.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6cc43b21-ca97-415f-8ef0-9e77279396ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Transportation as % of Household Spending = Vehicle Purchase % Declining...Other Transportation % Rising",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "32135f29-0c0e-4539-a47c-f3af80803aaa",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "0f502434-2249-4b39-8489-fbbf20f19cef",
      "evidence": "The slide mentions 'Transportation as % of Household Spending = Vehicle Purchase % Declining...Other Transportation % Rising' and has a chart, suggesting a waterfall chart.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 295,
      "from": 51,
      "beatId": "b9b70551-f8fb-4594-b90e-6e898c73b030",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The report concludes with a call to action for internet companies to adapt to changing trends.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}