{
  "docId": "019dd923-5e88-73ef-bd5d-c276e85d51e3",
  "docSlug": "a31ffd211a1fe680",
  "documentTitle": "2018 Bond Cap Internet Trends 2018",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 126,
  "pageCount": 295,
  "prevPage": 125,
  "nextPage": 127,
  "slideType": "transition",
  "function": "transition",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-c276e85d51e3/126",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-c276e85d51e3",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-c276e85d51e3.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-c276e85d51e3#slide-126",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Shelter Spend = Rising, Transportation Spend = Flat, Healthcare Spend = Rising",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-5640-7516-ae0a-df69c24d5e2f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.52,
        "x": 0.24,
        "y": 0.578
      },
      "kind": "list",
      "text": "Shelter Spend = Rising\nTransportation Spend = Flat\nHealthcare Spend = Rising",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "21ac4b8b-5939-430a-a919-d4f18a0b8502",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.664,
        "x": 0.168,
        "y": 0.348
      },
      "kind": "title",
      "text": "Relative Household Spending = How Might it Evolve?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c990055e-0076-4fe9-ae2c-5a94d77fb671",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 295,
      "from": 51,
      "beatId": "b9b70551-f8fb-4594-b90e-6e898c73b030",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The report concludes with a call to action for internet companies to adapt to changing trends.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}