{
  "docId": "019dd923-5e88-73ef-bd5d-c276e85d51e3",
  "docSlug": "a31ffd211a1fe680",
  "documentTitle": "2018 Bond Cap Internet Trends 2018",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 120,
  "pageCount": 295,
  "prevPage": 119,
  "nextPage": 121,
  "slideType": "comparison_table",
  "function": "compare_peers",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "The slide uses images to represent each country alongside their respective average home size data.",
  "elementsJson": [
    "headline_text",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-c276e85d51e3/120",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-c276e85d51e3",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-c276e85d51e3.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-c276e85d51e3#slide-120",
  "components": [
    {
      "bbox": {
        "h": 0.18,
        "w": 0.2,
        "x": 0.44,
        "y": 0.004200000000000001
      },
      "kind": "image",
      "text": "Japan street",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "08d143bc-91c6-4460-96be-c986de83ccfe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.22,
        "x": 0.73,
        "y": 0.0062
      },
      "kind": "image",
      "text": "South Korea skyline",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1589958a-8b0a-4a60-bd6b-c8cb8df08d43",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.2,
        "x": 0.57,
        "y": 0.0052
      },
      "kind": "image",
      "text": "UK houses",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e88bb1de-4228-4620-9593-d6448ed90db7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.33,
        "w": 0.33,
        "x": 0.06,
        "y": 0.004
      },
      "kind": "image",
      "text": "USA home",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f404cbcd-1ea1-45a7-9102-0ec8852664bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.07,
        "x": 0.19,
        "y": 0.0033
      },
      "kind": "metric",
      "text": "USA ~1,500",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1de39d58-0a81-45e7-8b40-1aba37232565",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.07,
        "x": 0.83,
        "y": 0.0054
      },
      "kind": "metric",
      "text": "South Korea ~725",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d7f0eb8-da41-451f-985f-8a1ba0f8ba1b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.07,
        "x": 0.51,
        "y": 0.0033
      },
      "kind": "metric",
      "text": "Japan ~1,015",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "95103471-bc65-4f22-939c-66d9d84360fa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.67,
        "y": 0.0044
      },
      "kind": "metric",
      "text": "UK ~990",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a1229aa0-be2d-4710-8b6f-970a760f4736",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Average Home Size (Square Feet): ~1,500",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-5640-7516-ae0a-0fea17985251",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.19,
        "y": 0.009300000000000001
      },
      "kind": "source-note",
      "text": "Source: Wikimedia, Japan Ministry of Internal Affairs, US Census Bureau, UK Office for National Statistics, Asian Development Bank Institute. *USA + Japan + UK = 2013. Korea = 2010, owing to lag in publication of government measured data. Note: Data reflects average occupied dwelling size across each nation.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac89f0ac-d626-4956-8cd4-6d4b94fc6dd6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.02,
        "y": 0.02
      },
      "kind": "title",
      "text": "USA Homes = Bigger vs. Developed World...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cc54d393-e6ae-4b1d-b7a7-6535b6fdd15a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.15,
        "y": 0.0019
      },
      "kind": "title",
      "text": "Average Home Size* (Square Feet) – Select Countries",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d8b4019-8b25-463a-8048-f683d23a7e2c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Aesthetic-Usability Effect",
      "slug": "aesthetic-usability-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "188e6440-58b6-431e-a529-032009fc0940",
      "evidence": "image/photo: South Korea skyline, image/photo: Japan street, image/photo: UK houses, image/photo: USA home",
      "confidence": 0.5
    },
    {
      "name": "Comparison frame",
      "slug": "comparison-frame",
      "agent": null,
      "layer": "slide",
      "matchId": "3fa53574-c00c-4e75-be4b-04661402f823",
      "evidence": "title/subtitle: Average Home Size* (Square Feet) – Select Countries",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 295,
      "from": 51,
      "beatId": "b9b70551-f8fb-4594-b90e-6e898c73b030",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The report concludes with a call to action for internet companies to adapt to changing trends.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}