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  "documentTitle": "2018 Bond Cap Internet Trends 2018",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
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  "notes": "The chart includes trend lines for both metrics.",
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      "kind": "chart",
      "text": "Personal Saving Rate & Debt-to-Annual-Income* Ratio",
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      "kind": "metric",
      "text": "Personal Saving Rate: 3%",
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      "text": "Source: St. Louis Federal Reserve FRED Database, USA Federal Reserve Bank. *Consumer debt-to-annual-income ratio reflects outstanding credit extended to individuals for household, family, and other personal expenditures, excluding loans secured by real estate vs. average annual personal income. Personal saving rate is shown as a percentage of disposable personal income (DPI), frequently referred to as \"the personal saving rate.\" (i.e. the annual share of disposable income dedicated to saving)",
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      "kind": "title",
      "text": "Personal Saving Rate = Falling @ 3% vs. 12% Fifty Years Ago... Debt-to-Annual-Income Ratio = Rising @ 22% vs. 15%",
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      "evidence": "The report concludes with a call to action for internet companies to adapt to changing trends.",
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