{
  "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
  "docSlug": "9f887ebe7e9bc626",
  "documentTitle": "2017 Bond Cap Internet Trends 2017",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 78,
  "pageCount": 356,
  "prevPage": 77,
  "nextPage": 79,
  "slideType": "market_landscape",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a hub-and-spoke diagram to visualize the aggregation of diverse subscription services into a single Amazon platform.",
  "elementsJson": [
    "headline_text",
    "screenshot",
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/78",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-78",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Amazon Subscription Store = Central Hub for Monthly Services, 4/17",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-4e57-7588-895a-3d9a4c214ec4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.05,
        "y": 0.22
      },
      "kind": "diagram",
      "text": "Hub-and-spoke diagram showing Amazon as the central hub for various subscription categories.",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "83933fd8-c319-4aca-84ec-7f383c08e8d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.342,
        "x": 0.329,
        "y": 0.495
      },
      "kind": "image",
      "text": "Screenshot of the Amazon Subscriptions store interface.",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1ba62c69-c56d-44be-9a83-37ab533bac33",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.08,
        "x": 0.1,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Amazon",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5f72d35-3ca1-4908-bc78-949bb122185b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.82,
        "x": 0.09,
        "y": 0.16
      },
      "kind": "title",
      "text": "Amazon Subscription Store = Central Hub for Monthly Services, 4/17",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "29bb60ac-d5eb-4cd1-b933-4f8e3e6eb980",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.65,
        "x": 0.02,
        "y": 0.02
      },
      "kind": "title",
      "text": "...And Now We Have a New Kind of Store = A Subscription Store",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "448f546f-a8d7-48eb-a7dc-174fe44c7d48",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "Hub and spoke",
      "slug": null,
      "matchId": "019de7e0-e706-720d-9196-8b95a4627a7d",
      "evidence": "Amazon Subscription Store hub-and-spoke around central screenshot.",
      "confidence": 65
    },
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "6602519c-9a44-477e-a5f5-5ab244030f62",
      "evidence": "The diagram visually positions Amazon as the central hub connecting to various service spokes.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 333,
      "from": 4,
      "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
      "position": 1,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 79,
      "from": 20,
      "beatId": "019de7e0-c5da-7518-93e0-1ceaca4d4855",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
      "beatSlug": null,
      "evidence": "Emerging ad platforms + DTC retailers showing new paradigm.",
      "position": 2,
      "confidence": 50,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 79,
      "from": 65,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "019de7e0-c872-73b5-8e61-c6e9bcfb5be5",
      "evidence": "Section literally titled 'eCommerce A-Ha's' (p.65); each slide reveals an insight.",
      "position": 9,
      "objective": "eCommerce A-Ha's: parcels, unboxing, delivery, automation",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 75,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}