{
  "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
  "docSlug": "9f887ebe7e9bc626",
  "documentTitle": "2017 Bond Cap Internet Trends 2017",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 6,
  "pageCount": 356,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "industry_trends",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 8,
  "notes": "Slide from Kleiner Perkins Internet Trends 2017 report.",
  "elementsJson": [
    "headline_text",
    "numbered_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/6",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.94,
        "x": 0.03,
        "y": 0.23
      },
      "kind": "list",
      "text": "1) Global Internet Users = 3.4B...Flat Growth +10% vs. 10% Y/Y...+8% vs. 8% Y/Y (ex. India)\n2) Global Smartphone Shipments = Slowing +3% vs. +10% Y/Y\n3) Global Smartphone Installed Base = Slowing +12% vs. +25% Y/Y\n4) USA Internet Usage (Engagement) = Solid +4% Y/Y",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1190f287-f0d7-47f6-a5fa-d30e9df33c09",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Global Internet Users: 3.4B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-4e56-71df-a772-688be072bf58",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.96,
        "x": 0.02,
        "y": 0.02
      },
      "kind": "title",
      "text": "Global Internet Trends = Solid User Growth...Slowing Smartphone Growth",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5e7fee91-b409-4977-8367-87a3eed22771",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chunking",
      "slug": "chunking",
      "agent": "Architect",
      "layer": "loop",
      "matchId": "019de7e0-cd9a-75e0-80e3-d78de8830e89",
      "evidence": "Four-item numbered chunked summary.",
      "confidence": 80
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de7e0-cd76-7469-b7fc-3abce1eb7cb4",
      "evidence": "Numbered list each begins with insight equation.",
      "confidence": 90
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 333,
      "from": 4,
      "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
      "position": 1,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 19,
      "from": 5,
      "beatId": "019de7e0-c5b5-760d-8e71-19f9f0d05a38",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Is",
      "beatSlug": null,
      "evidence": "Current state of internet user growth and ad spend baselines.",
      "position": 1,
      "confidence": 50,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 5,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "019de7e0-c708-7798-8add-aeb9f533f8cd",
      "evidence": "Action title equation 'solid user growth … slowing smartphone growth' resolved by combo charts pp.7-10.",
      "position": 1,
      "objective": "Reveal divergence: solid internet user growth vs slowing smartphone growth",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 80,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}