{
  "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
  "docSlug": "9f887ebe7e9bc626",
  "documentTitle": "2017 Bond Cap Internet Trends 2017",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 314,
  "pageCount": 356,
  "prevPage": 313,
  "nextPage": 315,
  "slideType": "industry_trends",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 15,
  "notes": "The chart highlights two specific technological milestones (2007 and 2015) that drove significant cost reductions.",
  "elementsJson": [
    "line_chart",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/314",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-314",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Introduction of Digital Technology Accelerates Cost Reduction Faster Than Moore's Law",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-563f-7151-83ae-109eeaecb02c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Cost to sequence a genome vs Moore's Law projection",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a819b65-7994-46a4-bed1-55f772886618",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.1,
        "x": 0.76,
        "y": 0.28
      },
      "kind": "image",
      "text": "Genome Analyzer",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "38cf59d8-c1e0-477e-bd63-1f364c471d81",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.12,
        "x": 0.8,
        "y": 0.57
      },
      "kind": "image",
      "text": "Illumina X10",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5dc25ff2-35e6-423f-a96a-4507b14142d3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Cost to Sequence (per Genome): $1K",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-563f-7151-83ae-166ab09d9d4c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.1,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: National Institute of Health, National Human Genome Research Institute (7/17), Biology Reference, Illumina",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b71d915a-016d-4d99-86cd-cfc35b99c177",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.7,
        "x": 0.15,
        "y": 0.16
      },
      "kind": "title",
      "text": "Introduction of Digital Technology Accelerates Cost Reduction Faster Than Moore's Law",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fe523167-c931-474f-a00f-564ad9f7b0d9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.8,
        "x": 0.02,
        "y": 0.03
      },
      "kind": "title",
      "text": "Genomics Digitizes = Gets Faster / Better / Cheaper...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2daeb48-efef-4699-bcf6-dd290289a8a5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de7e0-e286-7796-9b55-3320fbbc8962",
      "evidence": "Title 'Genomics Digitizes = Faster / Better / Cheaper'.",
      "confidence": 85
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de7e0-e2ef-7728-89b5-e0836b91ab4e",
      "evidence": "Moore's Law dashed reference line + callout.",
      "confidence": 85
    }
  ],
  "frameworks": [
    {
      "name": "Moore's Law",
      "slug": null,
      "matchId": "8b586024-abec-46dc-84fa-05bcad6eb390",
      "evidence": "Explicitly referenced in title and chart legend",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 333,
      "from": 4,
      "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
      "position": 1,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 320,
      "from": 179,
      "beatId": "019de7e0-c666-753f-a92a-21e1bb5205cf",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
      "beatSlug": null,
      "evidence": "Cloud, China/India leapfrogging, healthcare digital inflection — preview of future.",
      "position": 4,
      "confidence": 50,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 320,
      "from": 313,
      "name": "Precedent",
      "slug": "09-precedent",
      "bestFor": "Risk mitigation, strategy validation, building confidence in new approaches",
      "matchId": "019de7e0-cb1f-77b1-a747-8201f1f6e909",
      "evidence": "p.313 explicit 'Case Study in Virtuous Cycle of Innovation' framing genomics as precedent.",
      "position": 21,
      "objective": "Genomics as case study/precedent for digital healthcare cycle",
      "structure": "The Precedent Case -> What Happened -> The Parallel -> Applied Learning",
      "confidence": 78,
      "description": "Use historical or external examples to validate your approach"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}