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  "notes": "The chart illustrates the increasing trend of local language content consumption in India.",
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      "text": "Consumers of Non-Local Language Content; Consumers of Local Language Content; % of Internet Users Consuming Local Language Content",
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      "text": "Source: IDC New Media Market Model 3/17, Nation Master 2009, Indian Census 2001, CRDDP Survey, (Shariff, 2014), IAMAI 2/16, IAMAI Reports 2012-2016.",
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      "text": "India = 29 Languages Spoken by >1MM People...6 >50MM (ex-English)... 46% of Internet Users Primarily Consume Local Language Content",
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