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  "documentTitle": "2017 Bond Cap Internet Trends 2017",
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      "text": "THEN: Hyperlocal Offline Markets (ex. Fish Mandis) - Multiple middlemen, High price variance, No consumer visibility into quality. NOW: Mobile / Direct-to-Consumer (Ex. Freshtohome.com) - High quality produce sourced directly from fishermen, Online distribution allows 20-25% lower prices for consumers",
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      "text": "Source: Freshtohome Image: TheIndianIris",
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      "text": "India Marketplaces = Organizing the Un-Organizable... Replacing Middlemen with Smartphones + Direct to Consumer Marketplaces",
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