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  "notes": "Data source: MillwardBrown AdReaction Video Creative in a Digital World (5/16). Survey of 10,739 people across 8 countries.",
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      "text": "Incentive-Based + Skippable Video Ads More Likely to be Viewed Positively, 5/16",
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      "text": "Source: MillwardBrown AdReaction Video Creative in a Digital World (5/16). Note: Survey of people from Argentina, Australia, Brazil, France, Germany, Mexico, UK, and USA who watched 20 ads (at least 100 per ad) answered positive or negative, n=10.739.",
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